Here’s a universal truth of the web publishing world: Even if your site supports a
feed, visitors aren’t likely to subscribe to it unless you display a big, fat Feed button.
Some themes automatically include one. Usually, it looks like an orange-colored
square with radiating semi-circles that suggest transmission (see Figure 12-17). If
your theme doesn’t offer a Feed button—and the standard WordPress year themes
don’t—you can add one using the RSS Links widget, which is available to all Word-
Press.com sites and included with Jetpack. (If you’re wondering, RSS is the name
of the standard that feeds must follow.)
When you add the RSS Links widget, you need to choose whether to include a link
for the posts feed, the comments feed, or both. If you want a more specialized feed,
like one for a specific category, you need to create the link yourself and put it in the
You also need to choose the format for the feed button (text only, image only, or
image and text). If you use an image, you need to specify its size and color. Once
you finalize these details, you’ll be rewarded with a button like the medium-sized
text-and-image link shown in Figure 12-17.
NOTE Don’t confuse the RSS Links widget with the similarly named but completely different RSS widget.
The RSS Links widget provides links to your feeds. The RSS widget looks at someone else’s feed, finds the most
recent entries, and displays links for them on your site. In other words, the RSS Links widget tells visitors that your
website provides feeds. The RSS widget lets you display links on your site that lead to someone else’s content.