Web promotion can be grueling work, and many WordPressers would rather avoid
the subject altogether. Not only does it take a significant amount of effort, but the
benefits aren’t always clear, and you often need to pursue a promotional strategy
without knowing how well it’ll work. The best approach is to make web promotion
as easy and natural as possible. That means weaving it into your daily routine and
integrating it into the way your website works. It also means using honest promotional
strategies rather than search engine ploys and other trickery. Follow the guidelines
here, and you’ll still have plenty of time to pursue your real job—publishing fabulous
A common-sense approach to web promotion begin
with the best type of advertising a site can have, word-of-mouth recommendations.
That doesn’t mean waiting for your site to crop up in casual conversation. Instead,
it involves learning how to help your readers rate, “Like,” and tweet your content
through social media services such as Facebook and Twitter.
Next, you’ll help existing readers bond with your site. You’ll notify them when you
publish new posts and alert them when their comments receive a reply. Done right,
these steps build long-term relationships with your fans and increase the number
of repeat visitors.
After that, you’ll consider a few basics of SEO (search engine optimization). You’ll
learn how to use plug-ins to make your site more Google-friendly, so web searchers
can stumble across your site while hunting for content. Finally, you’ll take a look at
web statistics so you can assess how well your promotional strategies are working.