Why Your WordPress Site Needs a Community

Once upon a time, people thought comments belonged only
in personal blogs and discussion forums. Serious-minded web
publishers ignored them. Small business avoided them—after
all, if people really needed to get help or make their opinions
known—well, that’s what email was for, right?
Today, the website landscape has changed dramatically. Web
commenting is an essential ingredient for sites small and
large, fun and serious, casual and moneymaking. Here’s what
a comments section can do for you:
• Attract new visitors. New visitors immediately notice
whether a website has a thriving conversation going on
or just a single lonely comment. They use that to evaluate
how popular a website is. It’s crowd mentality, working
for you—if new visitors see that other people find a topic
interesting, they’re more likely to dive in to check out your
content for themselves.
• Build buzz. If you’ve taken to the Web to promote
something—whether it’s a new restaurant, a book, a
community service, or whatever—you can only do so
much to persuade people. But if you get your fans talking
to other people, the effect is exponential. Comments help
you spread the word, getting your readers to talk up your
products or services. And once they’re talking on your
blog, it’s just a short hop away for other bloggers to post
about you on their blogs.
• Build loyalty. A good discussion helps make a site sticky—
in other words, it encourages people to return. Put another
way, people may come to your site for the content, but
they stay for the comments.
• Encourage readers to help other readers. Often, readers
will want to respond to your content with their own
comments or questions. If you ask them to do that by
email and your site is popular, you readers will easily
overwhelm you. But with comments, your audience
can discuss among themselves, with you tossing in the
occasional follow-up comment for all to see. The end result
is that your site still has that personal touch, even when
it’s big and massively popular.
Allowing or

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Why Your WordPress Site Needs a Community

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