Every blog post starts with a heading—the title of your post, which sits above the
post content. But if you’re writing a long post, it’s a good idea to subdivide your
writing into smaller units using subheadings.
The heading level you use depends, at least in part, on your theme. Here are some
• Don’t use level-1 headings inside your posts, because they’ll clash with the main
post title or the website title, confusing search engines and assistive devices
like screen readers.
• If you use a modern theme, use level-2 headings to subdivide a post. This is the
right approach for the standard year themes, from Twenty Eleven on.
• If you use an older theme, you may need to use level-2 or level-3 headings when
subdividing a post. First, try level-2 headings. If they appear in the published
page with the same type size as the post title, use level-3 headings instead.
NOTE The size, typeface, and exact appearance of a heading depend on your theme. You won’t see exactly
what your heading looks like until you preview or publish your page.