Tags guidelines

Tags are often more specific than categories. For example, if you write a review of
a movie, you might use Movie Reviews as your category and the movie and director’s
name as tags.
Follow these guidelines when you use tags:
Don’t over-tag. Instead, choose the best five to 10 tags for your content. If you
use WordPress.com and you create a post with 15 tags or more, it’s much less
likely to appear in the WordPress.com tag cloud (page 41), which means new
visitors are less likely to stumble across your blog.
Keep your tags short and precise. Pick “Grateful Dead” over “Grateful Dead
Reuse your tags on different posts. Once you pick a good tag, put it to work
wherever it applies. After all, tags are designed to help people find related
posts. And never create a similarly named tag for the same topic. For example,
if you decide to add the tag “New York Condos,” and then you use the tags “NY
Condos” and “Condo Market,” you’ve created three completely separate tags
that won’t share the same posts.
Consider using popular tags. If you’re on WordPress.com, check out popularly
used tags (page 39) and consider using them in your posts, when they apply.
If you’re trying to attract search engine traffic, you might consider using hot
search keywords for your tags (page 448).
Don’t duplicate your category with a tag of the same name. That’s because
WordPress treats categories and tags in a similar way, as bits of information
that describe a post. Duplicating a category with a tag is just a waste of a tag.

Tags guidelines

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