How to Choose Good Categories

To choose the right categories, you need to imagine your site,
up and running, several months down the road. What posts
does it have? How do people find the content they want? If
you can answer these questions, you’re well on the way to
choosing the best categories.
First, you need to choose categories that distribute your posts
well. If a single category has 90 percent of your posts, you
probably need new—or different—categories. Similarly, if a
category accounts for less than 2 percent of your posts, you
may have too many categories. (Although there are exceptions—
perhaps you plan to write more on that topic later, or
you want to separate a very small section of special-interest
posts from the rest of your content.)
You may also want to factor in the sheer number of posts you
plan to write. If your site is big and you post often, you may
want to consider more categories. For example, assuming the
Magic Tea House has a couple of dozen posts, a category split
like this works fine: Tea (70 percent), Concerts (20 percent),
News (10 percent). But if you have hundreds of posts, you’ll
probably want to subdivide the big Tea group into smaller
It also makes sense to create categories that highlight the
content you want to promote. For example, if you’re creating
a site for a furniture store, you’ll probably create categories
based on your products (Couches, Sofas, Dining Room Tables,
and so on). Similarly, the Magic Tea House can split its Tea
category into Our Teas and Tea Facts to better highlight the
teas it sells (Figure 4-16).
Finally, it’s important to consider how your readers will want
to browse your information. If you’re a lifestyle coach writing
articles about personal health, you might decide to add
categories like Good Diet, Strength Training, and Weight Loss,
because you assume that your readers will zero in on one of
these subjects and eagerly devour all the content there. Be
careful that you don’t split post categories too small, however,
because readers could miss content they might otherwise
enjoy. For example, if you have both a Good Diet Tips and
Superfoods category, a reader might explore one category
without noticing the similar content in the other. This is a
good place to apply the size rule again—if you can’t stuff both
categories full of good content, consider collapsing them into
one group or using subcategories

How to Choose Good Categories

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